Integrated Development – 2

A strong and activated public realm is the key to successful integrated development.

‍

It is where integrated development begins. It is the shared ground where movement, encounter and daily life overlap, turning mixed-use from a diagram into a lived experience.​

‍

When hotels, retail, workplaces, entertainment and housing are interwoven, each use amplifies the next, rather than standing in isolation. This is where economic value aligns social values and aspiration.​

‍

Mixed-use projects should be people-centred and create meaningful spaces focused on social interaction.

‍

Economic value is created where activities are cleverly interwoven – and so a hotel, anchored by retail, entertainment, offices and complimentary residential is subject to a multiplier effect which could never be attained when each of these components is considered in isolation.

‍

Regenerative design operates exactly in this territory: creating urban structures that generate activity, resilience and meaning over time.