
The global cultural landscape is becoming depressingly uniform.
This applies to all market segments, from middle to luxury, and most sectors – particularly hospitality, retail and residential.
Financiers speak of fragmented markets and press for “integrated solutions”. Markets suffer from an oversupply of the average and uninspiring.
What is needed in design terms is clarity of vision.
An architecture of clarity is one of the particular and local, which speaks of the place it inhabits and to the people who inhabit it.
“Khaleeji” (خليجي) – “of the Gulf” – refers to people, culture, dialects, or items originating from the Arab states of the Persian Gulf: Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, and Oman. It signifies a shared regional identity, often encompassing traditional music, cuisine, fashion, and the specific Khaleeji Arabic dialect spoken in the region.
“Of the Gulf.” Architecturally, now is the time.
What does this mean?
Uniqueness and appropriately articulated cultural expression – together with climate responsiveness – are, in fact, what will now drive the value proposition.