Hospitality – 4

Reading hotel reviews recently, what comes across strongly is a sense of the bland and generic – even in 5-star establishments.

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Hospitality is increasingly losing its spirit. In the race for standardisation, hotels are becoming increasingly alike - safely bland and indistinguishable. Even luxury loses its flavour when everything looks the same - predictable and lifeless.

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To stand out, guest suites must be “atmospheric” and evocative of place.

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Rooms where all the small details are well considered add significant value and set the design apart.

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A place should speak, breathe, and tell a story.

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Good design is not just about aesthetics - it’s an emotional topography, where every detail matters. The wooden scent of morning, the weight of a linen curtain, the sound of a key turning in a door - these are the things that create an atmosphere that lingers in memory.

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At nicholas, we believe the future of hospitality lies in regeneration, not merely modernisation - in projects that restore meaning, local character, and emotional depth.

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Only then does a space become a place one longs to return to.

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We strongly believe that development should be regenerative and bring wide-ranging success – improving hospitality outcomes.