Reading hotel reviews recently, what comes across strongly is a sense of the bland and generic – even in 5-star establishments.
Hospitality is increasingly losing its spirit. In the race for standardisation, hotels are becoming increasingly alike - safely bland and indistinguishable. Even luxury loses its flavour when everything looks the same - predictable and lifeless.
To stand out, guest suites must be “atmospheric” and evocative of place.
Rooms where all the small details are well considered add significant value and set the design apart.
A place should speak, breathe, and tell a story.
Good design is not just about aesthetics - it’s an emotional topography, where every detail matters. The wooden scent of morning, the weight of a linen curtain, the sound of a key turning in a door - these are the things that create an atmosphere that lingers in memory.
At nicholas, we believe the future of hospitality lies in regeneration, not merely modernisation - in projects that restore meaning, local character, and emotional depth.
Only then does a space become a place one longs to return to.
We strongly believe that development should be regenerative and bring wide-ranging success – improving hospitality outcomes.
