At the centre of the hospitality experience is, of course, the guest suite.
It needs to feel both “familiar” (known and desired) and “elevated” (you have attained it).
As the major hotel chains consolidate, guest rooms can start to feel formulaic.
We focus on the individual and offbeat, introducing a clarity of vision which builds lasting memories.
After a journey, the moment that lingers most is when you step into a hotel room and immediately understand that someone has genuinely considered you.
Not how everyone else feels, but how you do.
This might come from a subtle blend of the familiar and the extraordinary, or from a combination of simplicity and refinement.
When hotels increasingly start to resemble one another, true value lies in individuality - in the details that create emotion, not just “aesthetics”.
At nicholas, we believe hospitality goes beyond functional design. It’s the story of how a space can rejuvenate, build memories, and restore balance.
Luxury isn’t about extravagance. It’s an intention that stays with you long after you’ve left.
We strongly believe that development should be regenerative and bring wide-ranging success – improving development outcomes.
